Business Strategist. Brand-builder. Storyteller - Reinventing the Status QuoSUBSCRIBE
(It’s Italian meaning ‘the Way.’)
Enlightening, empowering, and equipping aspiring and existing female entrepreneurs globally with the skills, insights and tools to start – and grow – a healthy, sustainable business. Business-building for women looking to stand out from the crowd, while making their business work for them. Writing, speaking, and consulting on the shift from the corporate-consumer culture to an entrepreneurial-creator culture based on purpose and service to your world.
The economic landscape has been shifting. Women have consistently been starting businesses at a higher rate than men for the last 20 years. Eschewing corporate politics, disinterested in climbing and clawing their way up the corporate ladder, or working long days without feeling the fulfillment they crave, women have been starting businesses aligned with personal values seeking freedom, flexibility, and independence.
We’re creating a new culture. Willingly standing up to be authentic, to craft work around a life of depth and meaning, we’re marching our souls, our great ideas, our bold vision out for the world to dissect, discuss, and sometimes ridicule. In short, we’re changing the way business gets done.
But forging a new path doesn’t come easy.
Entrepreneurs and creatives walk a different path, one filled with uncertainty, isolation, risk, and failure.
And yet, we do something that qualifies as sacred. We get back up. We dig in, excavate our strengths and gifts, and bridge the confidence gap with courage. We ride the rhymes and rhythms of possibility. We rethink. We rebuild. We recover. We begin again. We rise.
As corporations struggle facing the results of standardization and structure that squashes the very creativity and innovation required for growth, we’ve chosen a different way. We’ve chosen to move away from a corporate-consumer ‘me-centric’ model to an entrepreneurial-creator purpose-driven one.
I’ve made the shift myself. The journey, for me, has been long and arduous, with pitfalls and profound soul-quaking experiences along the way. Mentors and soul-sisters helped me find my way. Now I’m here to help you find yours.
Deb Owen is founder of Percorso, LLC and debjowen.com. She has spent more than 25 years split between operations — and developing marketing strategies, providing creative direction and building brands in the consumer, business, and not-for-profit sectors.
Practiced at the art of innovation and pragmatics of turning strategy into action, Deb founded Percorso to help clients build healthy, sustainable businesses, matching strategies with creative elements that deliver profitable, effective, and replicable results.
Deb delivers results through close collaboration with clients, facilitating and managing the contributions of a diverse group of strategic thinkers and creative practitioners.
Deb also uses her learning & development background to design and deliver programs that give an organization or entrepreneur all the insights, skills, and tools needed to reinvent the status quo and experience business growth based on your own terms.
As well as founding Percorso, Deb has served at an eight-county regional economic development organization led by a former Lt. Governor. (Not just any Lt. Governor either. She soundly managed five state agencies that administered over $1 billion in programs.) Overseeing all marketing efforts, including brand development, online marketing, advertising, press relations, and alignment of communications with regional partners, she developed a vision and voice that created a cohesive region.
She’s worked with military and civilian leaders in the Army and Navy, and a slew of others in state and national level government. She impacted a small, struggling, unknown, disjointed region by creating a unified, cohesive voice and implementing strategies that resulted in the establishment of a national presence.
Deb has also worked for international multi-million dollar consumer electronics & telecommunications corporations, and served as a former director of a publishing firm.
She’s run the gamut as creative director, communications director, and marketing strategist for multi-million dollar international corporations, and one-on-one with a large number of entrepreneurs and small business owners.
Spending a portion of her corporate life in learning & development, Deb designed and delivered a year long program based on the Toyota Production System after being trained at Toyota herself. So she understands all facets of the operations of a successful corporate landscape — and knows how to design programs that work.
Deb was tapped by Carolyn Kepcher, formerly of the Trump Organization and the board room of the Apprentice, to write for a project called ‘Work Her Way’ alongside the likes of Bobbi Brown, of Bobbi Brown Cosmetics, and Cathie Black, CEO of Hearst Publications that publishes ‘O’ Magazine.
She is devoted to being a catalyst that enlightens, empowers, and equips women in their entrepreneurial endeavors and lives.