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Deb Owen | Every Business Has a Great Story; Not All Have a Great Storyteller
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A Manifesto For Your Business & Your Life


(It’s Italian meaning ‘the Way’…..and there’s a better one)


Reinvent the Status Quo.

Because Fitting In Is Highly Over-rated.

Collaborating with Entrepreneurs, Innovators, Problem-Solvers + Social Enterprises to Create New Status Quos + Change the World

Creating Marketing Strategies Designed For Velocity.  Building Brands That Matter.  

Because Every Business Has A Great Story;  But Not All Have A Great Storyteller

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About Deb, founder of Percorso


Deb Owen is founder of Percorso, LLC and debjowen.com. She’s developed marketing strategies, provided creative direction and built brands in the consumer, business, and not-for-profit sectors.   Serving as an outsourced Chief Marketing Officer to startups, corporations, and organizations devoted to social change, she oversees marketing, branding, public relations, content marketing and design.  Based on the belief that the economic empowerment of women benefits larger society, she also offers strategy sessions, programs and content created to equip and empower aspiring female entrepreneurs.  

Practiced at the art of innovation and pragmatics of turning strategy into action,  Deb founded Percorso to help clients build healthy, sustainable businesses, matching strategies with creative elements that deliver profitable, effective, and replicable results.

Deb delivers results through close collaboration with clients, facilitating and managing the contributions of a diverse group of strategic thinkers and creative practitioners.

Deb also uses her learning & development background to design and deliver programs that give an organization or entrepreneur all the insights, skills, and tools needed to reinvent the status quo and experience business growth based on your own terms.


Deb has served at an eight-county regional economic development organization led by  a former Lt. Governor.  (Not just any Lt. Governor either.  She soundly managed five state agencies that administered over $1 billion in programs.)  Overseeing all marketing efforts, including brand development, online marketing, advertising, press relations, and alignment of communications with regional partners, she developed a vision and voice that created a cohesive region.

She’s worked with military and civilian leaders in the Army and Navy, and a slew of others in state and national level government.  She impacted a small, struggling, unknown, disjointed region by creating a unified, cohesive voice and implementing strategies that resulted in the establishment of a national presence. 

Communications strategies have resulted in placements and mentions that include CNBC, the Wall Street Journal, Boston Globe, Bloomberg Business, Chicago Tribune, amongst many others.

Deb has also worked for international multi-million dollar consumer electronics & telecommunications corporations, and served as a former director of a publishing firm.

She’s run the gamut as creative director, communications director, and marketing strategist for multi-million dollar international corporations, and one-on-one with a large number of entrepreneurs and small business owners.


Spending a portion of her corporate life in learning & development, Deb designed and delivered a year long program based on the Toyota Production System after being trained at Toyota herself.  So she understands the facets of operations of a successful corporate landscape — and knows how to design programs that work.

Deb was tapped by Carolyn Kepcher, formerly of the Trump Organization and the board room of the Apprentice, to write for a project called ‘Work Her Way’ alongside the likes of Bobbi Brown, of Bobbi Brown Cosmetics, and Cathie Black, CEO of Hearst Publications that publishes ‘O’ Magazine.

A firm believer that entrepreneurialism and business is the driver of social change, she is devoted to being a catalyzer and creator of socially conscious capitalism.


To request a quote for your business or organization, to book a speaking gig,  or just to say hello, contact support-at-debjowen-dot-com.  Unfortunately, due to volume, not all emails can be answered directly.  But every single one is read.  Promise.

Break Free.  Reinvent the Status Quo.







Contributor at:

  • HuffPO
  • IIB
  • TechPoint