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Deb Owen |
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WITH OVER 30,000 U.S. LOCATIONS TOUTING THE ASSETS OF THEIR COMMUNITY,

 

HOW DOES A SMALL TO MEDIUM-SIZED COMMUNITY RISE ABOVE THE CROWD TO GET ON THE MAP WITH SITE SELECTORS AND GLOBAL COMPANIES LOOKING TO INVEST?

WHILE STAKEHOLDERS CLAMOR FOR RESULTS, AND BEGIN TO QUESTION WHAT THEY’RE GETTING FROM ECONOMIC DEVELOPMENT, HOW ARE ORGANIZATIONS ON A BUDGET SUPPOSED TO COMPETE….WITHOUT SOUNDING EXACTLY LIKE EVERYONE ELSE?

 

HOW CAN YOU BRING YOUR COMMUNITY TOGETHER BEHIND ONE COHESIVE VOICE?  HOW CAN YOU GET YOUR DISTINCTIVE COMMUNITY’S VOICE OUT INTO THE WORLD, BRINGING IT THE GROWTH AND PROSPERITY IT SO RICHLY DESERVES?

 

HOW CAN YOU ACHIEVE ALL THAT WHILE COMPETING WITH FIRMS USING HIGH-PRICED CONSULTANTS AND EXPERIENCED DESIGNERS?

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MY CLIENTS KNOW HOW

WORKING FOR A REGIONAL ECONOMIC DEVELOPMENT ORGANIZATION, I CREATED A BRAND & MARKETING AND COMMUNICATIONS STRATEGY THAT GAVE A UNIFIED VOICE & VISION TO A REGION, GAINING RECOGNITION NATIONWIDE WITH SITE SELECTORS AND ALLOWING A SMALL REGION TO PLAY WITH THE BIG BOYS.

 

SURE.  WE HAD A BUDGET.  BUT MANY ORGANIZATIONS WERE SPENDING $125,000 JUST TO CREATE A BRAND.  OTHERS WERE HIRING MARKETING CONSULTANTS AT $10,000-25,000 A MONTH.  MY EXPERTISE ALLOWED US TO BUILD A COMPETITIVE BRAND, A MARKETING STRATEGY & CAMPAIGN THAT GENERATED LEADS, AND A COMMUNICATIONS STRATEGY THAT LANDED US IN NATIONAL PUBLICATIONS.
DEVELOPING A GLOBAL-STYLE BRAND ON A BOOTSTRAP BUDGET JUST TAKES THE RIGHT TOOLS AND LEARNABLE SKILLS.

NOW I HELP OTHER ORGANIZATIONS DO THE SAME.

 

COMING FROM A SMALLER REGION MYSELF,  I RECOGNIZE THE CHALLENGES IN GETTING YOUR VOICE NOTICED AND TAKEN SERIOUSLY.
BUT ALL TOO OFTEN THOSE IN AND AROUND ECONOMIC DEVELOPMENT SPEAK A DIFFERENT LANGUAGE.  AFTER ALL, IF YOU WANT TO ATTRACT BUSINESS….YOU’VE GOT TO THINK & SPEAK BUSINESS.  YOU NEED A B2B MARKETING APPROACH EXTERNALLY, WHILE BALANCING INTERNAL STAKEHOLDER COMMUNICATIONS NEEDS ALONG WITH A SEPARATE APPROACH TO MEDIA.
ONE PERSON TOUTS SOCIAL MEDIA.  ANOTHER TELLS YOU IT’S ALL ABOUT SPECIAL EVENTS.  AND WE ALL KNOW YOU NEED A BRAND THAT SEPARATES YOU FROM THE CROWD.
IT CAN BE DAUNTING.
I’M NOT SELLING SPECIFIC STRATEGIES OR TACTICS.  I’M HERE TO GIVE YOU THE TOOLS, EMPOWERING YOU TO MAKE THE BEST DECISIONS AND DESIGN PLANS THAT WORK FOR YOU & YOUR ORGANIZATION.

AND IT ALL HAPPENS FROM THE COMFORT OF YOUR OWN DESK IN THE AMPLIFY YOUR VOICE & ANIMATE YOUR BRAND (THE ECONOMIC DEVELOPMENT VERSION) ONLINE COURSE.

DELIVERED LIVE, BUT VIRTUALLY, IN 4 SESSIONS THE COURSE COVERS:

 

IDENTITY & BRANDING

YOU'LL KNOW YOUR BRAND ATTRIBUTES, HAVE A STRONG BRAND STORY, AND SOLID POSITIONING STATEMENT

A MARKETING BLUEPRINT

BUILD A STRATEGY, A CAMPAIGN, AND BUDGET - ALL IN TIME TO PRESENT NEXT YEAR'S PLAN TO YOUR BOARD

ONLINE & SOCIAL MEDIA

CUT THROUGH ALL THE HYPE. WHEN TO USE IT. WHEN NOT TO USE IT. KNOW WHICH TOOLS TO USE WISELY.

LEAD GENERATION

WHERE TO LOOK TO IDENTIFY YOUR TARGETS. HOW TO SET UP A PROCESS THAT WORKS.

WEBSITE

WHAT C-LEVELS & SITE SELECTORS LOOK FOR ON YOUR WEBSITE. THE MUST-HAVES YOU MUST HAVE ON YOUR SITE.

DESIGNERS

SKIP THE CONSULTANTS. WORK DIRECTLY WITH DESIGNERS. HOW TO COMMUNICATE YOUR DESIGN NEEDS.

COMMUNICATIONS STRATEGY

WHEN IT'S NEWS. WHAT GETS NOTICED. WHAT DOESN'T.

MEDIA RELATIONS

HOW TO GET YOUR STORY OUT TO THE WORLD.

PUBLIC SPEAKING & EVENTS

MAKE THE MOST OF YOUR PRESENTATIONS. BUILD EVENTS THAT GET SITE SELECTORS TALKING.

Trends in Information Site Selectors Need (the direction may not be heading where you think it is)

How to Address Workforce Challenges in Marketing & Communications

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MEDIA PLACEMENTS (INCLUDING WALL ST. JOURNAL)

28

LEADS GENERATED

157

CUPS OF COFFEE

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IN JUST 3 MONTHS

IMAGINE:

-Site Selectors knowing who you are, the benefits of your region, and what projects would be a good fit.  Imagine site selectors thinking of (and calling) you when a business relocation project that fits your location comes across their radar

-Stakeholders esteeming the organization, seeing so much value they ask to collaborate on marketing, communications and outreach on a regular basis

-Stressless board meetings, no more justifying

-Respect of state and government organizations

-Major employers recognizing the organization beginning to understand business, working like they do, and clamoring to work with you

-Workforce and education leaders partnering with you

-Checking your email to find grant opportunities knocking at your door

-Stakeholders, board members, other economic developers, major employers, state level organizations knocking at your door to collaborate on projects, and openly share best practices. 

-A vision and voice that creates a cohesive organization – or region.

-You may offer unique incentives and have a business-friendly environment — but if businesses don’t hear about you, how will they ever know?

Your brand, marketing, and communications strategies can do all that, if time and resources are spent on the right strategies at the right time.

 

 

I created and implemented creative elements and strategies that did these very things in a region that was diverse, struggling to unite, fighting for respect, and that site selectors had never heard of.   And all with little budget.

 

 

 

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ONE DAY ONSITE SESSIONS

MY CUSTOMIZED ONE-DAY ONSITE ONE-ON-ONE SESSIONS WITH CORPORATIONS AND OTHER ORGANIZATIONS CAN INCLUDE A SPECIFIC TEAM, PARTNERS, STAKEHOLDERS, AND/OR A BOARD OF DIRECTORS.   THE DAY BEGINS BY CRAFTING SOLID MISSION & VISION STATEMENTS & TEAM BUILDING THAT HELPS CLEARLY DEFINE ROLES & RESPONSIBILITIES.
BRANDING, MARKETING, AND COMMUNICATIONS ALL HAPPENS IN THE AFTERNOON.

 

ORGANIZATIONS GAIN CLARITY.  DECISION-MAKING BECOMES EASIER.  AND THE STRATEGIES GET RESULTS.

 

ONE-DAY SESSIONS = $10,000
CONTACT ME FOR MORE INFO & FOR BOOKING

THE ONLINE 4-WEEK COURSE TO AMPLIFY YOUR VOICE & ANIMATE YOUR BRAND (THE ECONOMIC DEVELOPMENT VERSION) BEGINS:

 

FRIDAY, SEPTEMBER 19 @ 2:00 P.M. EST

(EACH WEEK’S SESSION WILL BE RECORDED.  YOU’LL RECEIVE A LINK YOU CAN ACCESS AND LISTEN TO ANYTIME.  SO IF YOU CAN’T MAKE SESSIONS LIVE, SIGN UP AND RECEIVE THE RECORDINGS .  YOU CAN DO THE WORK AT YOUR CONVENIENCE.  THERE’S NO TRAVEL COST, AND YOUR ENTIRE TEAM CAN TAKE THE COURSE WITH ONE SIGNUP.)

 REGISTRATION ENDS:  FRIDAY, AUGUST 15

COURSE COST:  $3750

 

 

SIGN UP BY FRIDAY, JULY 25 & SAVE $1250

COURSE COST:  $2500

LIKE YOU, WE NEEDED TO SIMULTANEOUSLY COMMUNICATE WHO WE CURRENTLY WERE….AS WELL AS WHO WE ASPIRED TO BE.

WE TOLD OUR STORY IN SUCH A CREATIVE WAY, IT COULDN’T HELP BUT GET NOTICED.

(I’LL TELL YOU EXACTLY HOW IN THE COURSE.)

WHAT YOU GET

4 1-HOUR WEEKLY SESSIONS

 

ALONG WITH EACH SESSION, YOU’LL RECEIVE WORKSHEETS TO WALK THROUGH EACH PROCESS.

YOU’LL ALSO BE POINTED TO ADDITIONAL RESOURCES,  WHEN APPROPRIATE, SUCH AS QUALITY DESIGNERS WITH ECONOMIC DEVELOPMENT EXPERIENCE WHO WON’T MAKE YOU LOOK LIKE ALL THE REST.

YOU CAN WORK THROUGH THESE WITH YOUR TEAM, PRESENT OPTIONS TO YOUR BOARD OR STAKEHOLDERS.  YOU’LL BE ABLE TO EASILY DESIGN & EXECUTE A PLAN.  SOME PIECES MAY WORK FOR YOU NOW.  OTHERS CAN BE PUT ON HOLD.  (YOU’LL EVEN HAVE THE TOOLS TO PRIORITIZE DEPENDING ON THE SIZE OF YOUR BUDGET.)

YOU’LL HAVE LIFETIME ACCESS TO THE PROGRAM.  SO YOU CAN REVIEW AS NEEDED, OR GO BACK TO PICK UP STRATEGIES AND IDEAS PUT ON THE BACK BURNER AT A LATER DATE.

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I’VE WORKED WITH:

 

I’VE WORKED WITH AND FOR A LT. GOVERNOR,  MILITARY AND CIVILIAN LEADERS IN THE ARMY & NAVY, AND A SLEW OF OTHERS IN STATE AND NATIONAL GOVERNMENT.  I’VE SERVED AS CREATIVE DIRECTOR, COMMUNICATIONS DIRECTOR, AND MARKETING STRATEGIST FOR MULTI-MILLION DOLLAR INTERNATIONAL CORPORATIONS, AND WORKED ONE-ON-ONE WITH HUNDREDS OF ENTREPRENEURS AND SMALL BUSINESS OWNERS.  ALL THAT EXPERIENCE SERVED ME WELL IN HELPING ESTABLISH A NATIONAL PRESENCE FOR A STRUGGLING, UNKNOWN REGIONAL ECONOMIC DEVELOPMENT ORGANIZATION.

 

NOW I CAN GIVE YOU ALL THE TOOLS YOU NEED TO BUILD YOUR OWN SUCCESSFUL BRAND, MARKETING & COMMUNICATIONS STRATEGIES.

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This isn’t just about the creative angle.

This is a toolbox of actionable strategies you can implement right away.

 

I CAN HELP YOU GET YOUR PLACE ON THE MAP.

AS I TRANSITION TO WORK DIRECTLY WITH MORE ENTREPRENEURS AND BUSINESS OWNERS, THERE ARE LIMITED DATES AVAILABLE FOR ONSITE ONE-ON-ONE SESSIONS IN 2015.

DUE TO THE SAME TRANSITION, I’M NOT SURE IF (OR WHEN) THIS ONLINE COURSE WILL BE MADE AVAILABLE AGAIN.

SPACES FOR THE COURSE ARE LIMITED, AND FILLING UP FAST.

 

 

REGISTRATION ENDS:  FRIDAY, AUGUST 15

COURSE COST:  $3750

 

 

SIGN UP TODAY & SAVE $1250

COURSE COST:  $2500

 

I LOOK FORWARD TO COLLABORATING WITH YOU BEGINNING FRIDAY, SEPTEMBER 19th

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Refund Policy

All sales are final. We do not accept returns.

All sales are final.  We stand in the value of our work, and trust in your ability to make wise purchasing decisions on your own behalf.  We do not issue refunds.

Online programs sales are final.  Recordings and materials will be delivered electronically as agreed upon purchase.  As these are electronically offered and downloadable, usable at any time, they are not returnable.