Our globalized economy and social fabric is fraying as a variety of political, business, societal and cultural movements take hold. Technology-empowered individuals (aka your audience) all over the world are more connected, better informed and increasingly empowered and emboldened.
For over 100 years, businesses have relied on three tactics of persuasion:
SWAGGERING – BUSINESSES SWAGGER WHEN THEY BEGIN BOASTING ABOUT BEING THE BIGGEST, THE FASTEST, EVEN BETTER, NEW AND IMPROVED, TOP-RATED, #1 SELLING, WORLD-CLASS.
SWEARING – SWEAR: AS IN, TO MAKE AN OATH; TO MAKE A PROMISE. “I SWEAR THIS WILL CHANGE YOUR LIFE FOR THE BETTER FOREVER, IF ONLY YOU WORK WITH US.”
STEERING – THIS IS THE GOLD STANDARD. STEERING SOMEONE TO DO WHAT YOU WANT THEM TO DO. THIS IS ALSO KNOWN AS EMOTIONAL MANIPULATION. IT’S EXCEEDINGLY EFFECTIVE IN THE POLITICAL ARENA, BUT HAS BEEN USED ACROSS ALL INDUSTRIES, ALL OVER THE WORLD.
Swaggering, swearing and steering doesn’t work with the modern audience.
Businesses large and small spend an inordinate amount of time addressing challenges of growth by focusing on their people, their products and their processes.
Problem: Focusing on these elements of your business keeps your eyes gazing at one thing: you. You’re talking amongst yourselves.
The truth is: You’re not the hero. Your customer is. It’s about your investor, your analyst, your stakeholder. It’s about the people you need to take action.
Learn a 7-step proven communications story structure to craft clear, captivating and compelling stories consistently
Determine the best strategies for your business (because telling the right stories to the wrong people isn't helpful)
Unearth the keys to building resonance and connecting with your audience
Discover how to work with designers, videographers and partners who communicate your brand visually
Master the art of execution to apply your consistent story across all touchpoints
Learn how to put your facts, bottom line numbers and big data into story form that moves people to action
Practiced at the art of innovation and pragmatics of turning strategy into action, Deb’s strengths as both a creative + strategic thinker (a rare combination) have allowed her to utilize her knowledge of story structure to use STORY + STRATEGY to drive revenue, engagement, innovation, change and scalable, sustainable growth successfully in corporate, B2B, B2C, non-profit and small business environments for over two decades.
(Most business storytellers don’t understand story structure. And those who understand story structure don’t understand business. Deb has been a resident of both worlds, bringing them together in STORY + STRATEGY.)
Deb has worked with military and civilian leaders in the Army, Navy, and Marines along with a slew of others in state and national level government. She’s worked with and for international multi-million dollar consumer electronics & telecommunications corporations, and worked one-on-one with a large number of entrepreneurs and small business owners.
She worked for a former Lt. Governor at a regional economic development organization where she developed a vision, a voice, and an innovative strategy that created a unified, cohesive region, implementing strategies that resulted in the establishment of a national presence.
Deb has garnered coverage + mentions in:
Spending a portion of her corporate life in learning & development, Deb designed and delivered a year long program based on the Toyota Production System after being trained at Toyota herself. So she understands the facets of a successful business landscape — and knows how to design programs that work.
While most of her work for others doesn’t bear her own name, Deb has worked on projects that included collaborating with nationally-recognized celebrities and business leaders including Arianna Huffington, Moira Forbes of Forbes Women, Kathy Ireland and Sallie Krawcheck (once considered the most powerful woman on Wall Street). And was tapped by Carolyn Kepcher, formerly of the Trump Organization and the board room of the Apprentice, to write for a project called ‘Work Her Way’ alongside the likes of Bobbi Brown, of Bobbi Brown Cosmetics, and Cathie Black, CEO of Hearst Publications that publishes ‘O’ Magazine.
With an understanding that creativity stands at the heart of innovation, Deb has a unique ability to match creativity to strategy. Willing to take on tough challenges, her enthusiasm, energy and expertise has lead her to have a consistent positive impact on any project or organization she serves.
Deb has been an invaluable partner. Very few individuals have the ability to think strategically and creatively at the same time. Deb is one of those people. She's provided the best of all worlds -- creativity matched with intelligent strategies focused on our target audience, combined with tangible execution capabilities. Gaining in depth knowledge of our people, processes, and product, Deb brought all her talents and capabilities to bear, collaborated with our team and strengthened our brand position. The bottom line is Deb generates real results.
Deb is very creative and takes initiative in developing opportunities. She's very personable and open to ideas and running with them.
Deb has been a great value add to our team. She is very talented and professional..... responsive and results-oriented....genuinely focused on sharing our mission with a broad range of stakeholders.
Deb Owen is highly creative and excels in understanding and building relationships. We worked with Deb on the Indiana Conference For Women where she represented high profile business leaders and celebrities to the press and media. She did an outstanding job. Her energy, along with her passion for supporting other women in their success, added tremendous value to our conference.