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DRIVE REVENUE, ENGAGEMENT, INNOVATION, CHANGE + SCALABLE, SUSTAINABLE GROWTH

All At The Same Time

 (Sound too good to be true?  It probably is.  But read on.)

Cutting-edge corporations, entrepreneurs + conscious capitalists undaunted by progressively complex business environments and fragmented, divergent markets choose STORY + STRATEGY to drive revenue, engagement, innovation, change + scalable, sustainable growth.

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Everyone is competing for the short-attention-span of the same people you’re trying to reach.

 

Your customers and potential customers are constantly bombarded.  There’s a pitch fest on every corner.  Your shareholders and stakeholders have heard it all before.  Your proposals and presentations meet the sound of crickets.  Throngs of people are knocking at the same investor’s doors.  The innovative talent you are seeking is being courted by so many they can have their pick.

 

And everyone….everyone….sounds exactly the same.

(Boring.)

But still, you wonder why business is stagnating. 

Our globalized economy and social fabric is fraying as a variety of political, business, societal and cultural movements take hold.  Technology-empowered individuals (aka your audience) all over the world are more connected, better informed and increasingly empowered and emboldened.

 

The formulas that worked before aren’t working anymore. And the new ones are missing an indispensable component. 

 

The world has changed.  

It’s time your approach changed with it.

Business People Working with Technology

WE’VE BEEN SWAGGERING, SWEARING AND STEERING FOR OVER A CENTURY –

AND IT DOESN’T WORK ANYMORE

(not that kind of swearing)

For over 100 years, businesses have relied on three tactics of persuasion:

SWAGGERING – BUSINESSES SWAGGER WHEN THEY BEGIN BOASTING ABOUT BEING THE BIGGEST, THE FASTEST, EVEN BETTER, NEW AND IMPROVED, TOP-RATED, #1 SELLING, WORLD-CLASS.

SWEARING – SWEAR: AS IN, TO MAKE AN OATH; TO MAKE A PROMISE. “I SWEAR THIS WILL CHANGE YOUR LIFE FOR THE BETTER FOREVER, IF ONLY YOU WORK WITH US.”

STEERING – THIS IS THE GOLD STANDARD. STEERING SOMEONE TO DO WHAT YOU WANT THEM TO DO. THIS IS ALSO KNOWN AS EMOTIONAL MANIPULATION. IT’S EXCEEDINGLY EFFECTIVE IN THE POLITICAL ARENA, BUT HAS BEEN USED ACROSS ALL INDUSTRIES, ALL OVER THE WORLD.

MillennialOfficeSmall

The Quest For Trust

 

No one falls for the swaggering or swearing anymore. 

And they see steering, the emotional manipulation, from a mile away. 

Trust in business is at an all time low. 

Swaggering, swearing and steering doesn’t work with the modern audience.  

(It’s especially ineffective with that demographic group everyone is trying to figure out — the millennials.)  

Businesses large and small spend an inordinate amount of time addressing challenges of growth by focusing on their people, their products and their processes.

Then, they go out into the world touting features and benefits (or functionalities and capabilities) that the world doesn’t yet understand.  

Problem:  Focusing on these elements of your business keeps your eyes gazing at one thing:   you.  You’re talking amongst yourselves.

The truth is:  You’re not the hero.  Your customer is.  It’s about your investor, your analyst, your stakeholder.  It’s about the people you need  to take action.

Very few businesses are actually talking to their audience.

 

(Change this one thing, and you’ll begin separating yourself from the herd.)

So how do you build trust that creates engagement that drives revenue?  How do you instill a level of confidence that leads employees to commit to staying, partners to collaborate over the long-haul, and investors to entrust you with stewardship of their funding?   How do you align your broader mission with the core goal of profitability, while mapping strategies to those goals? 

STORY + STRATEGY is an intensive workshop that gives you and your team a repeatable framework that captivates + compels any audience to join your business movement – while driving innovation, engagement, investment, change and revenue all at the same time.

(whether you’re communicating with shareholders, launching a new product or marketing campaign, telling your business story in a speech, a presentation, through video or online….this is structure and strategy that works)

STORY STRUCTURE THAT WORKS

Learn a 7-step proven communications story structure to craft clear, captivating and compelling stories consistently

STRATEGY

Determine the best strategies for your business (because telling the right stories to the wrong people isn't helpful)

WIN HEARTS + MINDS + PROFITS

Unearth the keys to building resonance and connecting with your audience

ADD METHOD TO THE MADNESS

Discover how to work with designers, videographers and partners who communicate your brand visually

BRIDGE THE EXECUTION GAP

Master the art of execution to apply your consistent story across all touchpoints

DATA STORYTELLING

Learn how to put your facts, bottom line numbers and big data into story form that moves people to action

Why Work With Percorso?

(What’s so different?)

Practiced at the art of innovation and pragmatics of turning strategy into action, Deb’s strengths as both a creative + strategic thinker (a rare combination) have allowed her to utilize her knowledge of story structure to use STORY + STRATEGY to drive revenue, engagement, innovation, change and scalable, sustainable growth successfully in corporate, B2B, B2C, non-profit and small business environments for over two decades.  

(Most business storytellers don’t understand story structure.  And those who understand story structure don’t understand business.   Deb has been a resident of both worlds, bringing them together in STORY + STRATEGY.)

Deb has worked with military and civilian leaders in the Army, Navy, and Marines along with a slew of others in state and national level government.  She’s worked with and for international multi-million dollar consumer electronics & telecommunications corporations, and worked one-on-one with a large number of entrepreneurs and small business owners.

She worked for a former Lt. Governor at a regional economic development organization where she developed a vision, a voice, and an innovative strategy that created a unified, cohesive region, implementing strategies that resulted in the establishment of a national presence.

Deb has garnered coverage + mentions in:

With VP-elect Mike Pence after private lunch discussing STEM education
With VP-elect Mike Pence after private lunch discussing STEM education
with Arianna Huffington
with Arianna Huffington

Spending a portion of her corporate life in learning & development, Deb designed and delivered a year long program based on the Toyota Production System after being trained at Toyota herself.  So she understands the facets of a successful business landscape — and knows how to design programs that work.

While most of her work for others doesn’t bear her own name, Deb has worked on projects that included collaborating with nationally-recognized celebrities and business leaders including Arianna Huffington, Moira Forbes of Forbes Women, Kathy Ireland and Sallie Krawcheck (once considered the most powerful woman on Wall Street). And was tapped by Carolyn Kepcher, formerly of the Trump Organization and the board room of the Apprentice, to write for a project called ‘Work Her Way’ alongside the likes of Bobbi Brown, of Bobbi Brown Cosmetics, and Cathie Black, CEO of Hearst Publications that publishes ‘O’ Magazine.  

TESTIMONIALS

 

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