Down in the tactical weeds, that vision of scalable, sustainable revenue growth taking flight, the unified team, brand evangelists (aka, customers) touting your every move, as people breathlessly await your next announcement seems a distant dream.
You know it’s possible. Engagement that drives revenue. A business culture that eats strategy for breakfast as it drives sales. A business transformed, as it serves as a catalyst for change in the community around you. A vision that’s clear. A level of confidence that leads employees to commit to staying, partners to collaborate over the long-term and investors to entrust you with stewardship of their funding.
(Rhetoric: noun – language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content.)
Story that works isn’t a story that’s random. Story that works is built on a proven structure used from Gilgamesh to Dickens to Hollywood. It places a hero at the center of a story that drives the hero to action leading to a happy ending. (Hint: The hero at the center of your story isn’t you.)
This isn’t a formula, but the form. A compelling story that connects, resonates and moves people to action has structure, rhythm and cadence. It’s music that breaks through a noisy marketplace, drawing others in to participate, to collaborate, to become invested in your success as you become invested in theirs.
A story without strategy is a story with no place to go. Chasing the latest, coolest, hippest trend isn’t a strategy. A YouTube video doesn’t close the sale for you. Another standard powerpoint presentation isn’t going to wow shareholders or potential investors. The most well-crafted business story in the world only matters when it meets your intended capable-of-taking-action audience where they are.
The individual you’re trying to reach will have at least six different channels of interactions with a brand before making a move, and will experience frustration through inconsistencies they find within those interactions. Choose the right six.
Business relies on the facts of what is. Truth tells how and why the facts are as they currently are. In today’s business environment, if you talk about challenges you’re facing, you’re not viewed as a problem-solver, but as negative. And the brave soul who who risks the consequences of being honest about potential the down-side with investors is rare. But living in this sort of denial has brought many a business to a slow and lingering death.
The truth is your message is too positive. The fear of change, along with the fear of failure, prevents businesses from telling the whole story. This is the reason your audience doesn’t trust you. Stories that inspire others are stories of overcoming obstacles. To move your audience (your hero) to action in the most powerful ways, to foster trust in your business, your story has to tell the truth.
Learn a 7-step proven communications story structure to crafting a clear, captivating and compelling stories
Determine the best strategies for your business (because telling the right story to the wrong people isn’t helpful)
Unearth the keys to building resonance and connecting with your audience emotionally (win hearts and minds and profits)
Discover how to work with designers, videographers and partners who communicate your brand visually
Master the art of execution to apply your consistent story across all touchpoints (including talent acquisition)
Learn how to put your facts, bottom line numbers and big data into story form that moves people to action
With an understanding that creativity stands at the heart of innovation, Deb has a unique ability to match creativity to strategy. Willing to take on tough challenges, her enthusiasm, energy and expertise has lead her to have a consistent positive impact on any project or organization she serves.
Deb has been an invaluable partner. Very few individuals have the ability to think strategically and creatively at the same time. Deb is one of those people. She's provided the best of all worlds -- creativity matched with intelligent strategies focused on our target audience, combined with tangible execution capabilities. Gaining in depth knowledge of our people, processes, and product, Deb brought all her talents and capabilities to bear, collaborated with our team and strengthened our brand position. The bottom line is Deb generates real results.
Deb is very creative and takes initiative in developing opportunities. She's very personable and open to ideas and running with them.
Deb has been a great value add to our team. She is very talented and professional..... responsive and results-oriented....genuinely focused on sharing our mission with a broad range of stakeholders.
Deb Owen is highly creative and excels in understanding and building relationships. We worked with Deb on the Indiana Conference For Women where she represented high profile business leaders and celebrities to the press and media. She did an outstanding job. Her energy, along with her passion for supporting other women in their success, added tremendous value to our conference.
What You'll Learn (Outline - Day One)
What You'll Learn (Outline - Day Two)
What You'll Learn (Outline - Day Three)
DEVELOPED AND DELIVERED BY
Practiced at the art of innovation and pragmatics of turning strategy into action, Deb’s strengths as both a creative + strategic thinker (a rare combination) have allowed her to utilize her knowledge of story structure to use STORY + STRATEGY to drive revenue, engagement, innovation, change and scalable, sustainable growth successfully in corporate, B2B, B2C, non-profit and small business environments for over two decades.
(Most business storytellers don’t understand story structure. And those who understand story structure don’t understand business. Deb has been a resident of both worlds, bringing them together in STORY + STRATEGY.)
Deb has worked with military and civilian leaders in the Army and Navy, and a slew of others in state and national level government. She’s worked with and for international multi-million dollar consumer electronics & telecommunications corporations, and worked one-on-one with a large number of entrepreneurs and small business owners.
She worked for a former Lt. Governor at a regional economic development organization where she developed a vision, a voice, and an innovative strategy that created a unified, cohesive region, implementing strategies that resulted in the establishment of a national presence.
Deb has garnered coverage + mentions in:
Spending a portion of her corporate life in learning & development, Deb designed and delivered a year long program based on the Toyota Production System after being trained at Toyota herself. So she understands the facets of a successful business landscape — and knows how to design programs that work.
Deb has worked on projects that included collaborating with nationally-recognized celebrities and business leaders including Kathy Ireland and Sallie Krawcheck (once considered the most powerful woman on Wall Street). And was tapped by Carolyn Kepcher, formerly of the Trump Organization and the board room of the Apprentice, to write for a project called ‘Work Her Way’ alongside the likes of Bobbi Brown, of Bobbi Brown Cosmetics, and Cathie Black, CEO of Hearst Publications that publishes ‘O’ Magazine.
*registration fee does not include travel or hotel accommodations